01Training crawls
GPTBot, ClaudeBot, PerplexityBot, and Google-Extended reading your pages on a schedule to feed the next model. The signal that decides what AI knows about your brand.
AIBuilt for more than vanity metrics.The analytics tool for a better view of AI channel activity.
Track revenue & leads from your AI channel.Track revenue & leads from your AI channel.
Activate your untapped first-party data.
wislr.com
Live · updated 9s ago
Insights
Training
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First-Party Data for a Big Data Party
Let's put your server logs to work. Don't let them just sit there doing nothing. Activate them for AI channel visibility & revenue attribution.
If you're using Profound, or other AIO tools, then we're a natural complement.
Tools like Profound, Peec, and AirOps measure your share of voice through synthetic, simulated prompts. We measure the real thing: actual fetches of your content by the LLMs, and the referral traffic from real AI conversations back to your site. It's the missing piece of your AI data analytics: first-party AI channel user behavior.
Same-day activation
Enter your domain and we'll check whether your AI channel analytics can go live today.
<5 minSetup
On most sites. Cloudflare-served domains connect at the edge and go live the same day.
100%Server-level capture
No JavaScript tags to install, no cookie-consent gaps. Every request is recorded the instant it reaches your site.
ZeroPerformance drag
Nothing added to your pages, nothing running in your visitors' browsers. Your site performance stays pristine.
The analytics landscape, plotted
Positioned on the two axes that matter for AI: how much of the AI channel a tool can see, and how trustworthy its attribution is. Browser-based tools cluster low on both, a handful of server-level platforms climb the field, and WISLR leads.
Attribution trustworthiness →
AI-channel visibility →ChallengersLeadersNiche playersVisionariesWISLRSnowplowMatomoPiwik PROSegmentServer-side GTMAdobeGA4AmplitudeMixpanelHotjarClarity
Built-in MCP layer
Chat with your data.
Every WISLR deployment ships with a built-in MCP layer, the way a modern AI analytics stack should. Plug in the agent your team already uses and ask questions in plain language, with answers drawn from the same first-party, server-level data behind every dashboard.
ClaudeChatGPTGeminiCopilot+ any MCP-compatible agent
We see what other tools miss
Most AI-visibility tools tell you whether AI mentions a brand. WISLR measures the traffic and leads the AI channel actually sends your site, and tells you what to do next. Here is the same month, seen two ways.
Typical AI-visibility tool
Share of voice
34%of answers
ChatGPT41%
Perplexity28%
Gemini33%
Google AI30%
Traffic and leads that reached the site: not measured.
- Estimated from sampled prompts
- No link to real visits, clients, or revenue
WISLR Analytics
AI-channel traffic detected · 28 days
HumansAI crawlers & bots
6,808
AI-channel visits
128
leads attributed
+63%
vs. prior 28 days
100%
first-party data
Double down
ChatGPT is sending the most qualified traffic, so feed it more.
Intervene
Anthropic citations dropped 30%, so refresh the cited pages.
Grow
Top category pages are over-indexing, so expand the cluster.
CapabilityTypical toolWISLR
Measures real AI-channel traffic to the siteNoYes
Separates real humans from AI crawlersNoYes
Attributes actual leads to the AI channelNoYes
Tells you what to do nextA score to watchActions to take
In case you didn't know,
AI Channel data in GA4 gets lost
WISLR AI gives you
5×More data than GA4
Browser-based tools undercount AI channel signals 2.5 to 5×. AI doesn't run JavaScript, so their tags never fire.
100%Server-level capture
No JavaScript tags to install, no cookie-consent gaps. Every request is recorded the instant it reaches your site.
ZeroPerformance drag
Nothing added to your pages, nothing running in your visitors' browsers. Your site performance stays pristine.
AI traffic is four distinct signals, not one. Make sure you're tracking them.
02Conversation citations
ChatGPT-User, Claude-User, and Perplexity-User fetching pages mid-chat to answer real-user questions. Shows you the exact URLs fetched for citation consideration. Never appears in GA4.
03Real user referrals
Visitors who clicked an AI citation and landed on your site. Partially visible in GA4 but undercounted by 2.5x to 5x because of mobile WebView and missing referrer behavior. WISLR fills in the data gap.
04Sales and leads
AI-referred visitors who become revenue: orders, form fills, and booked calls, matched back to their AI source with IP-to-order attribution. The signal that proves the channel pays.
What teams do with it
Content that lands
Ship a page, watch it get picked up
Your team publishes a new comparison page. Within days the dashboard shows ChatGPT fetching it, then referral sessions from that assistant climbing. That is proof the content reached the AI channel, not just the search results.
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Launch day
Time a product launch to its first citation
You push updated product and FAQ pages the morning of launch. Crawls spike, then citations of those exact pages surface inside AI answers within the week. You watch the launch reach the models in near real time.
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Fix and reclaim
Correct what the models get wrong
Training crawls reveal assistants repeatedly pulling an outdated spec page. Your team updates it, and watches the corrected page get re-crawled and re-cited, replacing the stale answer customers were being handed.
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Revenue you can prove
Trace AI-channel visits to the sale
Orders, form fills, and booked calls are attributed back to the AI channel. You can see revenue that started in a ChatGPT conversation, tie it to the pages that closed it, and defend the budget behind it.
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Live server-level data, not browser-based tags.
No JavaScript dependency, no cookie consent gaps, no reliance on platforms to pass attribution back. Edge capture means we see every request, including the bots GA4 cannot.
01Server-level request logging
Every HTTP request hitting your domain is captured at the edge, including requests from AI bots that never execute JavaScript.
02AI bot fingerprinting
User-agent plus verified IP range matching to classify every bot by platform with high confidence.
03IP-to-order attribution
Referrer IPs matched to order confirmations for verified revenue attribution, with probabilistic matching for the rest.
Start with 30 days free. Then pay the tier your traffic actually measures.
Your first 30 days are free with full access. Billing then starts at the tier your measured volume lands in, from $99/mo. Every plan includes the live dashboard and edge data capture.
Free trial
30 days
Then from $99/mo, metered by volume
Paid scales as you grow
Better reporting and attribution for LLM traffic. WISLR's AI Channel Analytics dashboards give you insights to take action.